a bit about me
I’m a content writer for personal brands — coaches, service providers, consultants — who want their work to be found, remembered, and booked.
Most content advice for personal brands is built for an internet that doesn't exist anymore. Reach is dropping. The platforms aren't built for solopreneurs. AI tools are reshaping how people search.
What works now is content which has authority, that's findable on Google and AI, and memorable enough to stay in someone's mind once they find it. That's what I help personal brands build — through blog writing, content strategy, and a multi-channel content service for clients who want everything handled.
Hello!
I’m Anne-marie 👋
I’m the person behind Dahlia Socials,
A bit about how I got here:
I trained as a data scientist, picked up an MSc. in Financial Risk Management, and figured I'd spend my career in finance.
I didn't.
What I noticed during those years was that the most useful work I did wasn't the tech-y stuff — it was the writing that came after. Translating complicated data into something a non-technical person could act on. Turning months of research into one paragraph someone could remember.
My writing had to be clear, useful, designed to be acted on — and it turned out to be what I was actually good at.
So I left finance and started Dahlia Socials.
How I work
The technical brain helps with the SEO side of writing. But the years of writing and consuming creative content (including a serious C-drama habit) is what made me the storyteller side of this work.
I get to use both — the analytical side and the creative side — to help personal brands communicate what they actually do.
I work async, mostly through DM and email. I don't force calls unless you specifically want one. The work speaks for itself, and I want working with me to feel like a relief — not another job to manage.
I also believe in being honest about what content can and can't do. I won't promise rankings I can't guarantee. I won't sell you a system that wasn't built for you. The work is shaped around the stage your business is at, your voice, and your goals.
You stay in charge of your business. I just make the content side of it easier.
A few things about me beyond the work
→ Based in Lisbon
→ Genuinely obsessed with K-drama and C-drama (this is more relevant to my work than people expect — drama writers know more about pacing and emotional structure than most content writers)
→ Concert addict - my next stop is a K-pop festival in Spain.
→ Co-founding Concierge Bar with my sister Irene — a personal and lifestyle management agency for foreigners who need extra support in a foreign country
→ Reality TV is my comfort watch (Real Housewives, Love Island, The Bachelor, no apologies)
→ Hello Kitty Island Adventure is my gaming support system (IYKYK)
→ Most of all I love being curious and learning about different industries and that makes my work all the more fun.
So check out how i can support you
Whether you need one blog post written, a strategic plan, or your full content presence handled — there's a service for where you are.
