A DONE FOR YOU BLOG & SOCIAL MEDIA STRATEGY FOR COACHES AND SERVICE PROVIDERS
The Content Direction Plan
A complete plan for your blog and social content, built around the things you actually want to be known for. Stop guessing what to write next and start building authority in what you know.
You are amazing at what you do!
You know what you do, and know who you help. You’ve been doing the work for years. But what you’re unsure of — and need help with — is what to write to make your content bring in leads.
So you spend three hours every Sunday staring at blank pages, open Instagram, write something simple, and close it; start a blog, post twice, and abandon it. You see other people in your space showing up consistently and wonder how they have the energy.
The content isn’t hard to write but the struggle comes from not knowing where to start, where to put it, and why. Every piece feels like a fresh decision and you’re starting afresh each time you decide to post something.
The Content Direction Plan fixes this unknowing. With one plan, you get at least six months of clarity on what to publish, where, and how it builds on itself from blogs to social media content.
You may need a CONTENT DIRECTION plan
If any of these sound familiar
01
You sit down to write content and freeze because you don't know what to write next.
02
You've been told to "just post consistently" but you can't post consistently if you don't know what to post.
04
You're already publishing content but it doesn't feel like it's leading up to anything.
03
You write something on Instagram, then write something different for your newsletter, then start a blog post and never finish — and none of it builds on anything.
Which Content Direction Plan is for you?
Both are one-off (no retainer), both are async (no mandatory calls), both are delivered in 7–10 days. The difference is depth, and how much work your content needs. Cancel anytime in the first 24 hours after purchase for a full refund. Once research starts, the work is committed.
Quick Start Content Plan
For: Coaches & Service Providers who want to start publishing strategically across blog and social, but aren't ready to commit to long-term architecture work.
START YOURS TODAY FOR $450
$397
or 2 × $200 · split pay
→ Positioning and what you want to be known for
→ Content pillars (working across blog and social)
→ Keyword and question research (for SEO and AI SEO)
→ Repeatable Blog post structure
→ Your first 6 months of blog topics — 10–12 posts
→ How blog posts feed your social content
→ Social content pillars (high-level, across IG, LinkedIn, and one more platform of your choice)
→ Monthly publishing and review schedule
BEST VALUE BUNDLE
Full Works Content Plan
START YOURS TODAY FOR $850
$795
or 2 × $400 · split pay
+ Everything in The Quick Start
→ Content architecture and internal linking
→ Multi-platform content architecture
→ Storytelling layer (across blog and social)
→ Authority and AI roadmap + refresh cycles
or 3 × $267 · split pay
For: Coaches & Service Providers ready to build their content presence as a long-term, compounding asset across blog and social.
Not sure which one you need?
Tell me a bit about your business and website and I'll tell you what’s necessary. I’ll present the option that fits your goals best.
Why blog & social, not just one?
Personal brands who try to do social only burn out fast. Personal brands who try to do blog only feel invisible because their audience doesn't see their work.
What works is having a blog as the home for your thinking — somewhere your work lives permanently, gets found in search, and gets cited by AI tools — and using social media as the place where slices of that thinking show up to your audience daily.
Your blog is the source. Your social is the amplification. Content Direction plans both as one system, not two separate things you have to think about each week.
Who’s doing the work!
I'm Anne-Marie and I run Dahlia Socials — a content and SEO studio for coaches and service providers who want their work to be found, remembered, and trusted (in that order).
Before this, I spent a few years as a data scientist and picked up an MSc. in Financial Risk Management and Machine Learning at UCL. The technical brain helps with the SEO side. But the years of writing and consuming creative content (including a serious C-drama habit) is what made me the storyteller side of this work.
I get to use both — the analytical side and the creative side — to help personal brands communicate what they actually do. That's what makes the work feel like mine.
I work async (via messages/DM as you need me), and I force multiple zoom calls unless you specifically want one. The work speaks for itself — and I want working with me to feel like a relief for you.
How we get your SEO setup for you.
The whole thing wraps in 7–10 calendar days. You get 2 rounds of revisions included.
01
You pick a tier and order
Stripe checkout. Confirmation email lands with your intake form within minutes.
02
You fill the intake form
About 30 minutes. Covers your business, your audience, your offers, your content history, what you've tried, what's worked, what hasn't.
03
I audit and research
Keyword and question research across Google, AI tools, and audience platforms. Days 1–3..
04
I draft your plan
I build the document — pillars, content map, post list, social structure, voice principles. Days 4–7..
05
You receive it
The entire plan delivered with a short Loom walkthrough explaining the document and how to use it. Within 7–10 business days
06
Two rounds of revisions if needed
Anything that needs adjusting, I adjust for you..
What happens after the 60 days.
You have a working document you can act on for 6 months — what to write, when to publish, where to put it, how the pieces fit together.
Most clients use it themselves and write their own content. Some hand it to a writer or assistant. Either works.
If you want help executing the plan once it's done, my Findable Blog writing service handles the blog content month-to-month. My Content Studio retainer handles everything — blog, IG carousels, Substack, email.
No pressure at all. Most clients leave with the plan and come back when they're ready.
Frequently Asked Questions
If yours isn't here, the chat or DM option is open.
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Both. The plan covers your blog as the foundation and your social content as the amplification. Each blog post becomes 5–7 pieces of social content built around it, so you're not constantly inventing new ideas.
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That's fine. The plan includes recommendations for setting up your blog, what platform to use (or whether to use what you have), and the first 6 months of posts to build from.
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Not as part of this service. Content Direction is the planning work. If you want help executing, that's The Findable Blog (for blog only) or The Content Studio (for full content).
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The post list is 12–15 blog posts, which is roughly 6 months at 2 posts/month or 3 months at 4 posts/month. The social plan stretches across the same period because it's built off the blog.
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Plans are working documents, not contracts. If your audience shifts, your offers change, or you decide to pivot, the plan still gives you a foundation. You can come back for a refresh when it's needed (typically every 6–12 months).
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Yes. The "talk to me first" link books a 15-minute chat. If a call feels like too much, send me a DM and I'll answer your questions there.
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The other services on offer are: → On-Page SEO Setup — the technical SEO setup of your existing website → The Findable Blog — blog writing, not strategy → The Content Studio — full content done-for-you, monthly retainer
Content Direction is the only service that delivers a strategic plan you can execute on yourself.
Ready to get your content plan?
The hardest part of content marketing isn't writing the content. It's figuring out what to write in the first place.
If you've been spending more time deciding what to post than actually posting it, this fixes that.