A DONE FOR YOU SEO SETUP FOR COACHES AND SERVICE PROVIDERS
The SEO work you keep meaning to get to.
For coaches who know their website should be doing more of the heavy lifting and have been quietly putting it off for months. (*Or longer*)
I avoided SEO for almost a year
Every time I tried to learn it, I’d get a few minutes into someone’s blog post about schema markup and end up closing my laptop. The advice was either too technical (I have an MSc. in machine learning, and even I couldn’t follow some of it) or too vague to use.
So I kept doing things that felt “productive”: posting on Instagram, sending emails, and rewriting my homepage for the fifth time. Meanwhile, the real foundation for being found online just sat there, untouched.
When I finally forced myself through it properly the work itself wasn't hard.
» » Keyword research. Page mapping. Meta titles. Sitemap. Internal linking. « «
All it took was a few focused days of work, it wasn’t a daunting six-month project.
The hardest part was just getting started.
You may need your SEO setup
If any of these sound familiar
01
You've been showing up consistently — posting, emailing, writing — and it's still not converting into people finding you outside of social media.
02
You've opened Yoast (or RankMath, or the SEO tab on Squarespace) and closed it, time and time again.
03
Your website was built two years ago and you have a subtle feeling that "the SEO bit" was never properly handled.
Pick the tier that fits.
Both are one-off (no retainer), both are async (no mandatory calls), both are delivered in 7–10 days. The difference is depth, and whether your site needs the full technical foundation or just the on-page work.
Essential SEO Setup
FOR SITES THAT NEED THE BASICS
START YOURS TODAY FOR $450
$297
or 2 × $159 · split pay
→ Keyword research and clustering by search intent
→ Keyword-to-page mapping (up to 10 pages)
→ Meta titles and meta descriptions, rewritten
→ Heading structure audit and rebuild
→ Image optimization — compression, file naming, alt tags
→ URL structure review
→ Internal linking review and rework
→ Loom walkthrough and written summary at delivery
BEST VALUE BUNDLE
Full-Fledged SEO Setup
FOR EXISTING SITES THAT NEED A FULL WORKUP
START YOURS TODAY FOR $850
$597
or 2 × $319 · split pay
+ Everything in On-Page Setup
→ Google Search Console setup and verification
→ Bing Webmaster Tools setup
→ XML sitemap creation and submission
→ Full technical audit
→ Site speed audit (Core Web Vitals) + best-practice fixes
→ Schema markup recommendations
→ 60-day watch list — what to monitor and when to act
Not sure which one you need?
Tell me a bit about your business and website and I'll tell you what’s necessary. I’ll present the option that fits your goals best.
Who’s doing the work!
I'm Anne-Marie and I run Dahlia Socials — a content and SEO studio for coaches and service providers who want their work to be found, remembered, and trusted (in that order).
Before this I spent a few years as a data scientist and picked up an MSc. in Financial Risk Management and Machine Learning at UCL. The technical brain helps the SEO stuff but the years of writing and rewriting my own positioning and many others helps more.
I work async (via messages/DM as you need me), and I force multiple zoom calls unless you specifically want one. The work speaks for itself — and I want working with me to feel like a relief for you.
How we get your SEO setup for you.
The whole thing wraps in 7–10 calendar days. You get 2 rounds of revisions included.
01
You pick a tier and pay
Stripe checkout. Confirmation email lands with your intake form within minutes.
02
You fill the intake form
Site URL, business basics, the keywords you'd love to rank for, admin access. Twenty minutes, tops.
03
I audit and research
Site crawl, keyword research, search intent clustering, competitor scan. Days 1–3.
04
I implement
Meta data, headings, images, internal links — and the technical work if you've gone for the Foundation tier. Days 4–7.
05
You get a Loom walkthrough
Plus the written summary and your keyword map. You see exactly what was done and what to watch for over the next 60 days.
06
Two rounds of revisions if needed
Anything that needs adjusting, I adjust for you..
Frequently Asked Questions
If yours isn't here, the chat or DM option is open.
-
SEO is a slow medium — anyone promising rankings in 30 days is selling something else. What you'll see in the first 60 days is improved indexing, better Search Console data, and a foundation that compounds. Real ranking shifts typically start around the 90–120 day mark, and that timeline assumes you're publishing content. If you'd like the content side handled too, that's a separate conversation we can have after delivery.
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I work with WordPress, Squarespace, Showit, Kajabi, Wix, and most custom-built sites. If you're on something more unusual, mention it before you book and I'll tell you whether it's workable.
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The 10-page cap on the On-Page tier covers your core pages — home, services, key blog posts, about, contact. Additional pages are $25 each. The Foundation tier audits your full site technically but optimises the same 10 priority pages by default. Most coach websites have 8–15 pages of meaningful content, so this works for the majority.
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Once work has begun (after intake is submitted and audit starts), the service isn't refundable — most of the value sits in the research and audit phase, which is the work that takes the longest. Before that point, you can cancel for a full refund. I'd much rather have a quick chat than have a frustrated client, so if you're on the fence please use the call or DM option above. -
Not as a standalone service. If you want ongoing content and SEO support, the natural next step is my Full Writing Service ($1,300/month) — which feeds the foundation we just set with consistent blog content, carousels, and emails. I'll mention it once at delivery and never again unless you ask.
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Yes. The "not sure which tier" section above has a Cal.com link for a 15-minute chat. If a call feels like too much, the Instagram DM option works the same way.
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No. Anyone who guarantees rankings is either lying or about to get your site penalised. What I will guarantee: the foundation will be set correctly, the on-page work will follow current best practice, and your site will be set up to compete fairly for the keywords your audience is actually searching.
What happens after the 60 days.
Once your foundation is set, you have everything you need to keep your site working. The keyword map, the watchlist, the optimisations — they all keep doing their job whether you're publishing new content or not.
If you'd like ongoing content and SEO support, my Findable Blog writing service or Content Studio retainer is the natural next step. They build on the foundation we just set with consistent blog posts, carousels, and emails that keep your site climbing.
No pressure at all. Most clients leave with the foundation in place and come back when they're ready.
Ready to stop putting off your SEO?
The work itself is straightforward. You've already been thinking about it for too long.
Pick the tier that fits and let me handle the rest.